

Transport and logistics companies need a strong presence in the Internet to be competitive in the market. So they benefit greatly from a professional site that is able to disseminate information about their services, increase user satisfaction and increase service productivity. There are many free templates for logistics sites on the Internet, but custom web development is much better than such solutions. Let's see what it takes to create a logistics company website.
Types of sites of logistics companies
We can note the following main types of sites of logistics companies: - sites of companies that carry out the transportation of goods themselves, so they represent their services; - logistics marketplaces connecting logistics service operators with customers (manufacturers of goods, retailers, etc.).
Website design for logistics companies: useful options
So what functionality will benefit the sites of transport and logistics companies? It all depends on the type of business we have described above, but in any case there are highly recommended options.
Real-time order tracking
It is very important for customers to keep their hands on the pulse and know where the shipment is. Therefore, the importance of tracking orders on the logistics company's website is difficult to overestimate. The customer only needs to enter the sending ID in a special field. This is possible on the websites of leading logistics service providers. Not only does it add convenience and reduce stress, but it can also prevent accidental delays or mistakes, and thus save your reputation.
Cost calculation and time forecast
Timely delivery is extremely important for companies whose work processes depend on it, as well as for individual customers who order logistics services in the B2C (business to customer) segment. Therefore, according to the best practices of logistics site design, it is necessary to inform customers about the time when delivery is expected. Calculating shipping costs (depending on weight, distance, country, and other factors you use in your business model) is even simpler and more predictable.
Online ordering
The design of the best logistics companies provides the ability to place orders 24/7, from any device and using a simple form. You will need a centralized admin panel with all orders and payments, which will significantly increase service efficiency.
Secure online payments
This is great when customers have the opportunity to pay for the services of a logistics company just on the site. Online commerce is a very good helper for logistics. So one of the useful ideas for the site of a transport and logistics company is to integrate with reliable online payment providers. To attract more customers, you should expand the list of payment methods.
Chat support
In addition to order tracking, it is often necessary to talk to a live person to solve a problem or ask questions about the specifics of the delivery process, paperwork, and so on. So live chats and convenient contact forms are important for logistics sites.
Secure online payments
This is great when customers have the opportunity to pay for the services of a logistics company just on the site. Online commerce is a very good helper for logistics. So one of the useful ideas for the site of a transport and logistics company is to integrate with reliable online payment providers. To attract more customers, you should expand the list of payment methods.
Reviews and ratings
Potential customers need to know that they are handing over their cargo in safe hands. Therefore, reviews, ratings, awards, certificates and similar elements that strengthen your reputation should be posted on the main page of the site of the transport and logistics company.
Provider profiles and comparisons
This feature is relevant if you have a logistics marketplace. Service providers should be able to register their profile with details about services, prices, rolling stock and so on. When placing an order, the customer will be happy to compare the cost, delivery time forecast and other conditions.
Access from mobile devices
It is important to create a website for a logistics company that will be easy to view and use from any device. Buttons, forms, the ability to track orders - everything should be conveniently located on the screen and easily clickable. You can create a separate mobile application for a transport and logistics company, but keep in mind that many users will not install it due to insufficient capabilities of the mobile device or simply because the applications are unusual for them. Also, you can offer to users a convenient mobile application, but it's additional development with another technologies and it needs a little another special design, just back-end can be the same if you have website.
Usability for non-technical users
If you want your logistics company to be the number one choice, you need to make it convenient for everyone. Users who are unfamiliar with online orders or rarely use the Internet can find it difficult to take the right steps on the site. Therefore, these steps should be as clear and intuitive as possible. Simple interfaces, the correct order of the elements, prominent buttons, clear calls to action and many other UX & UI design techniques will help ensure this.
Web accessibility
The logistics company's website should be designed with web accessibility in mind. Customers with special needs should find it easy to use the site. Is it possible to place and track orders using only the keyboard? Is form error validation correct? Is there a clear semantic markup so that screen readers can easily read the site? All of these and other web accessibility issues need personal attention.
Create a website for a logistics company!
If you are interested in website design and development services for a transport and logistics company, you have come to the right place. Logistics companies know the value of time and money, and the same can be said for our web development team. We will offer you a profitable solution and a quick result. Contact us to create a logistics company website according to best practices!
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